What is ELLI Baby?

Hi, I’m Shamina, a single mom of four and the creator of ELLI Baby.

ELLI Baby is named after my children: Lian, Elliana, Ilias and Lukas. I couldn’t think of a more meaningful name for a parenting brand than one built from my children’s initials.

I had Lian and Elliana at the beginning and end of 2022, when I was still barely 20. I had Ilias in 2024 and Lukas just after New Year 2026. Four children in less than four years. So when I say I understand how overwhelming parenthood can be, especially when you’re doing it alone, I mean it.

Parenthood, whether you’re single or raising children as a team, can be exhausting, chaotic and deeply lonely. I didn’t want to just accept that, so I started using the quiet hours after my kids went to bed to create anything that could make daily life run smoother: budgets, shopping lists, repeatable meal plans, routines, schedules and practical systems that actually help.

It became a real lifesaver for me, and creating it all is something I genuinely love. But I also know not every parent has the time, energy or desire to sit up late organizing everything alone. That’s why I decided to share it.

Through ELLI Baby, I share the products, printables, guides and tools I’ve created, along with our real family life over on my Snapchat vlog.

If you want more order, less stress, and a tiny coparent in your corner, you’re in the right place. ELLI Baby isn’t a giant company run by people who don’t get it. It’s built by a mom who is living it.

You are never alone in parenthood.

Shamina
ELLI Baby